Branding vs Marketing for Millennials

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You’re swiping through Tinder when an interesting prospect asks you for a date.

It’s the profile of some guy from downtown. All his photos are either taken with a 35mm camera or he just applied some cool filter to make them appear that way. His outfits seem to all be thrifted and thrown on in a casual “I don’t care, but I still manage to look good” way.